Fluid Social™: Social Shopping

For many consumers, shopping isn't just a functional activity; it's social entertainment, fueled by sharing, contemplating, debating with friends. Now you can give your customers that experience online, with Fluid Social.

The first and only e-commerce tool for distributed brand experiences and merchandising, Fluid Social lets you publish and manage rich, interactive widgets and Google Gadget Ads without having to worry about the widgets "going stale." Because they are tied to underlying business rules, the widgets always feature relevant information, even when inventory changes. It's the fastest, easiest way to extend your brand to social networking sites, personal pages on FaceBook or MySpace, iGoogle, and blogs.

Innovative merchandisers are today using Fluid Social to tap into social networks and brand advocates, wherever they may gather. Fluid Social can do even more when combined with Fluid Experience and Fluid Drive. Working with Fluid Experience, Fluid Social enables retailers to feature interactive product displays, video or an assortment of products in virtually any combination for their portable widgets. When used in combination with Fluid Drive, Fluid Social lets retailers distribute widgets that are both interactive and measurable, and that always reflect the merchandiser's business goals. Like all other products in the Fluid Retail family, Fluid Social is web-based and easy-to-use, with no need for IT support or training. Retailers can change any aspect of the Fluid Social widgets quickly and easily.

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