Reebok

Sneakers that are Always in (Your) Style

Challenge: Create an online stadium for personalized sneakers

This worldwide leader in athletic footwear has a brand commitment to develop footwear and apparel to support a blended lifestyle of sports, music and entertainment. With RbkCustom they wanted to put the control of product customization in the hands of their customers.

Reebok turned to Fluid to design and develop an online branded consumer experience for personalized sneakers. Fluid's challenge: Bring the excitement of sport and customized sneakers online. Have it exude Reebok. Sell great shoes.

Solution: Instant ability to see all the action

Fluid built a customer online configurator that delivers every step of the sneaker creation process instantly. From sole color to eyelets to laces to heel letters. Customers can see sneakers details from every angle and on a model.

These sneakers reflect the innovation affiliated with Reebok. Add-ons are easily added – lace locks, heel clips – and outfitting a team is integrated into the order process. Customers can start from scratch or alter a pre-set design.

Results: A whole lot of avid fans

The result is a sneaker personalization experience that has customers on their feet cheering – in their new custom shoes. It is richly entertaining, highly intuitive and robust. RbkCustom is a retail-focused solution that is gathering rave reviews.

Reebok is finishing first with this online configurator that breaks new boundaries.