JanSport
Enabling Social Shopping
Challenge: Facilitate customer conversations that drive engagement.
JanSport is all about encouraging self-expression. So, how did this teen-focused brand avoid building its own online community, yet still empower consumers to express their points of view while shopping Jansport.com?
Solution: A personal site experience.
Fluid delivered live, collaborative shopping by implementing Fluid Social, which employed Facebook Connect technology. This new shopping experience met the goal of giving every shopper a venue for convenient, real-time, personal communication with friends within JanSport’s online store.
With Fluid Social, prospective customers invited friends from their Facebook social network to shop with them; then shared comments and ratings conveniently—without a need to leave Jansport.com.
Shoppers conversed freely with those whose opinions mattered the most: their friends and family. Purchase validation was achieved without interruption. Product ideas shared. New options discovered. Sales ensued.
Results: Greater engagement and time on site.
Shoppers who used Fluid Social viewed 59% more products than the average shopper and spent 147% longer on site. Broader product discovery and shopper engagement was not only good for brand building, it also delivered to JanSport’s bottom line.
Fluid Social integrates Facebook seamlessly into JanSport's site.
Shoppers can start their shopping by exploring their friends' favorites.
Comments and ratings are from people shoppers know and trust.
Real time chat provides purchase validation and shared discovery.