Fine Stationery

An Invitation to Stylish Communication

Challenge: Display thousands of custom combinations with flair.

A wedding invitation, a birth announcement, new business letterhead, or even just a personalized notepad convey a lot about the sender - and choosing the right stationery can be an emotional decision. Fine Stationery, a pioneer in the online sales of personalizable stationery, needed to revamp a site that was several years old, difficult to use, and had not kept pace with the rapid growth of the business. Fluid was chosen to rev up the shopping experience - one that must make it easy to find just the right stationery out of tens of thousands of possible combinations paper stock, color, font, and design.

Solution: Shoppers browse beautifully merchandised products.

Fluid Experience was put to work presenting the Fine Stationery products with dynamic, high resolution imagery. The shopper can meander enjoyably through a veritable maze of product combos and customization opportunities - without getting lost. Images zoom in for a detailed look, sometimes close enough to compare the textures in paper stocks. A "Recently Viewed" feature eliminates having to backtrack to find an option. A broad array of products can be compellingly merchandised with clear and simple navigation. And behind the scenes, a high-performance engine means that every click gets fast results.

Results: Customers have confidence in their special stationery.

Shoppers feel impressed by the sophisticated merchandising and pampered by the service options, so they feel comfortable entrusting their special occasions to Fine Stationery. Since deploying the new site leverage Fluid Retail merchandising solution year-over-year revenue has increased by more than 50%.