Postage Stamps Personalized Online

Challenge: Make stamp personalization happen online.

Avery Dennison (NYSE: AVY) is in a unique position to deliver innovative postal solutions that appeal to consumers and businesses. Avery approached Fluid to develop a novel concept: a web-based e-commerce application that allows consumers to design and personalize U.S. postage with their own photos.

Fluid's challenge: Create a fun, easy-to-use solution for personalizing postage. Develop a customized system for delivery of print ready files to Avery's production facilities. Implement the eCommerce infrastructure.

Solution: Signed, sealed, stamped and delivered - smoothly.

Fluid developed a full-featured Flash-based interface that enables consumers to upload and edit their images directly in their chosen stamp template. After a consumer personalizes and purchases a stamp, the system generates a high-resolution image file and sends it digitally to an Avery printing facility. There it is printed and delivered to the customer.

The entire process - from initial creation to content review to printing to quality assurance to fulfillment - is managed via a custom order management system for tracking postage label files.

Results: A stamp collection with style.

FunStamps.com is a hit with business and consumer customers. Order volume continues to increase.

FunStamps has been featured in a variety of media, from Newsweek to Good Morning America. The solution represents an innovative new direction in personalization, development and customer service for Avery Dennison.