Airtreks

The Journey is Half the Fun

Challenge: Chicago to Cape Town to Cairo online.

Airtreks turned to Fluid to develop a rich Internet application that allows potential customers to visualize their trip path and ticket price prior to purchase.

AirTreks wanted to understand their online audience and their purchase patterns. They wanted to fly first class. The excitement of trip creation needed to be strengthened, not overshadowed, by the ticket purchase process.

Solution: A first-class flight plan with lots of legroom.

Fluid built an online custom configurator that puts the whole world at the fingertips of those looking for multi-stop flights. Literally. Including a world map with 360° rotation. The configurator visually displays trip plans.

Our creative team designed for "Dreamers" who were playing with the idea of a trip and "Planners" who were ready to roll. Our solution serves both and encourages purchase. Top city spots are highlighted. Prices and information are integrated seamlessly into the process.

Results: On-time arrival at an exciting destination.

Fluid's online custom configurator increased calls to an Airtreks travel agent by 50%. Stats we, and Airtreks, like to see.

Our solution led to: Increased lead generation, increased opportunities for sales conversion, a better customer experience and more frequent repeat visits. The configurator created an online experience that exudes the excitement of travel.