The North Face

Exploring Peak Performance

Challenge: Bring outdoor adventure online.

THE NORTH FACE® Brand Apparel sought an interactive agency of record. They needed an online strategy to leverage their strong brand equity online, enhance their product presentation and increase their channel partner conversion.

We joined their team to insure fluid functionality, intuitive customer paths, concise information and smooth channel partner integration were augmenting their ascent.

THE NORTH FACE® Brand Apparel choose Fluid for an immediate and long-term solution.

Solution: Breaking new boundaries.

THE NORTH FACE® Brand Apparel's customers served as our guides - both the "surgical shoppers" and the "outdoor enthusiasts." Fluid's website achieved:

Uniqueness: A look and feel that sets THE NORTH FACE ® Brand Apparel apart from its competitors, mirrors the technological advancement of their products and celebrates the strength of their brand.

Immersion: A visceral, first person experience that speaks to the core athlete and draws strong brand association. eCommerce turns into an adventure experience.

Integration: An interactive context that showcases products in use by THE NORTH FACE® Brand Apparel sponsored athletes and expeditions.

Innovation and big ideas: Fluid insured that exploring involved products and turned into purchase.

Results: Pulse-raising progress

Since site re-launch in 2004 THE NORTH FACE® Brand Apparel has seen increases in:
Channel partner conversion (10-40%); Total sales volume (100%); Dealer click-throughs (100%); and Site traffic (>200%). The site has earned mentions from Communication Arts and Macromedia.

Fluid continues to drive THE NORTH FACE® Brand Apparel forward as their interactive agency of record.