Press Releases

• Jun 18, 2010Social Commerce Makeover: 7 Things Your Brand Should Be Doing Today — Summary & Link to Fluid WebinarSocial commerce: Selling with social media — the use of social media in the context of e–commerce.
• Feb 23, 2010Jones Apparel Group's Nine West, Rachel Roy Brands Leverage New Fluid Fan Shop™ to Drive Exclusive Facebook Fan Shopping ExperiencesNew Social Solution Delivers Sold-Out Product in Six Hours, 35 Percent Fan Increase
• Jan 25, 2010Fluid, Inc. Joins Facebook Preferred Developer Consultant ProgramSocial Shopping pioneer chosen based on strong track record of innovative online retail solutions for Coty Prestige, AT&T, JanSport and others
• Sep 01, 2009Online Retailers Switch to Fluid from Scene7The combination of outstanding support, ease of use and significant costs savings make the decision to switch easy and painless
• May 26, 2009Fluid Social 2.0 DebutsVans, JanSport deploy first
• Jan 27, 2009Chaparal Grows SalesFluid Retail beats Scene7
• Dec 23, 2008Fluid Lands Two 'Hot 100s'Internet Retailer recognizes Fluid sites
• Oct 21, 2008Fluid Lite for Yahoo! StoresDynamic imaging for SMBs
• Oct 14, 2008Lucky Jeans Chooses FluidFluid to unify brand, products in online store
• Sep 09, 2008Fluid, Web Collage PartnerSolution offers syndicated rich product experience
• Aug 12, 2008Roots Relaunches with Fluid, PFSwebFluid worked with partner PFSweb to relaunch Roots.com on tight timeline.
• May 21, 2008Fluid and PFSweb PartnerPFSweb to resell Fluid Retail and partner on design services.
• Jan 22, 2008Fluid Social Debuts with The North Face WidgetFluid Social Shopping widget featuring video and interactive merchandising.
• Aug 16, 2007Fluid Launches Five Sites in First Half of 2007Top brands and retailers partner with Fluid to deliver category-leading sites.
• Jul 16, 2007Fluid, Inc. Names Andy Lloyd as CEOFormer Kintana, Diba Exec Leads Fluid's Online Retail Innovation
• Jun 05, 2007Concept Retail Boosts Conversion 30% for JunoniaUsing Concept Display boosts conversion on the apparel site.
• Feb 06, 2007Fluid and FastPivot PartnerCompleted Projects Include Pickles and Ice Cream, Coolibar
• Aug 21, 2006Paragon, Bare Escentuals, Kiyonna Live With Fluid Concept DisplayRetailers Tap Online Merchandising Innovator to Increase Customer Conversion, Satisfaction and Revenues
• May 16, 2006 Fluid Unveils Concept Retail: Suite Ties Enhanced Product Presentation to Enterprise Data, Maximizing ConversionNext-Generation technology balances brand and business throughout the conversion funnel, from site arrival to sale
• Apr 12, 2006Fluid Client Reebok Nominated for Best Retail Site of the Year by 2006 Webby Awards10th Annual Competition Gives Nod to Fluid Configurator Innovation on Rbkcustom.com
• Jan 25, 2006Fluid Snags Two Finalist Awards in the 2006 Flashforward Film FestivalPrestigious competition recognizes Fluid's Configurator technology, in use by Timberland and Reebok
• Jan 24, 2006Fluid Configurator Solution Sets New Standard for Online Product CustomizationTimberland More Than Doubles Customer Conversion
• Dec 21, 20053SickMinutes.com Makes Its DebutThe North Face and TGR films showcase never seen footage of Sage Cattabriga-Alossa.
• Sep 14, 2005Pioneering 'Avalon' Demo Debuts at Microsoft PDCPrototype Retail Kiosk for The North Face Showcases Full Range of Avalon Technology
• Sep 14, 2005Innovative Timberland Configurator LaunchesApplication Redefines State of the Art for Custom Product Configuration
• Aug 11, 2005Director of Usability, Dave Hogue to Speak at Schwab Impact 2005David Hogue to Brief Financial Professionals on Creating Effective User Experiences Online
• May 24, 2005Fluid Selected by Timberland for Interactive Product PersonalizationLeading Retailer Chooses Fluid for its Creative Leadership and Technical Expertise
• May 04, 2005RIA Kiosk for United Tote Garners Award for InnovationWagering Terminal Developed for United Tote Recognized as One of the Top 20 Innovative Gaming Technology Products
• Mar 30, 2005Fluid Lands JanSport, Design Within Reach and The Body ShopOnline Retail Leaders Choose Fluid for its Creative Leadership and Technical Expertise
• Mar 07, 2005Fluid Announces Launch of New Schwabcharitable.orgFluid develops new site for innovative Schwab Fund for Charitable Giving®
• Feb 08, 2005Xionetic Technologies and Fluid, Ins. Form Strategic Partnership
• Jan 17, 2005"Modeling User Workflows for Rich Internet Applications," on Macromedia.com
• Oct 18, 2004Airtreks Flies With FluidLeader In Multi-Stop International Travel Technology And Services Selects Fluid To Help It Build A New Generation Of Online Travel Tools.
• Sep 20, 2004Fluid Director of Usability Receives Outstanding Faculty Award
• Jul 01, 2004Fluid's Mark Moskal to Present at FlashForward 2004 NYC
• Apr 19, 2004Fluid Wins HOW Interactive Design Award
• Mar 10, 2004Fluid and The North Face Launch Revamped TheNorthFace.comThe North Face Launches New Website to Inspire and Enable Consumers to Never Stop Exploring

Innovative Timberland Configurator Launches

Application Redefines State of the Art for Custom Product Configuration

San Francisco, Calif.- September 14, 2005 - Fluid today announced the launch of Timberland's "Build Your Own Boot Studio" marking the debut of the truly unique experience for creating a custom configured products. Unlike the technology used in many configurators, Fluid's technology provides customers instant gratification by updating the product's visual presentation virtually instantly, without a server round trip and without the large initial download required by many Flash-based configurators.

While full details of Fluid's configurator technology will be released at a later date several major innovations were created through the collaboration of Fluid and Timberland.

• The ability to perform a 360 degree rotation of a custom configured boot, while maintaining all custom attributes with zoom available for every point of the rotation.
• Pre-built "recipes" that serve as suggestions at key points in the configuration process, dramatically reducing dropout by design averse individuals.
• "Mutually Affective UI" that indicates to users how to change an attribute when mousing over the product image.
• Integrated cross-sell functionality, marketing related items to individuals based upon custom configured attributes.

The Timberland project is the most recent product configurator launched by Fluid building upon projects built for Design Within Reach, Air Treks and Avery Funstamps.com.

About Fluid
Fluid specializes in building richly interactive, branded experiences that move shoppers through the "Middle Mile" of online retail, from the time a customer arrives at an online retailer?s website to the time they perform a transaction, either online or offline. Fluid has been in business since 1990 and its clients include The North Face, Timberland, Design Within Reach, JanSport, Reebok and Microsoft, among others. More information about Fluid is available at http://www.fluid.com/.