San Francisco, CA - Fluid is pleased to announce that Creative Director Mark Moskal will be presenting Fluid's award-winning work at this summer's FlashForward conference in New York City.
Using the BrainGlow application, an award-winning interactive DVD-ROM as a model, Moskal presents a Flash UI that serves as a novel approach to multimedia education. Successfully teaching multimedia and digital storytelling skills requires a balancing act: not overwhelming the student with technical complexity nor restricting or boring the student with overly simplified explanations. By providing partially-built stories, professionally pre-processed media, and different levels of technical guidance, the e-learning process becomes shorter, more thrilling, and much more successful. Moskal demonstrates how design and interface aesthetics can be used to promote media literacy.
Additionally, Nathan Moody, Fluid Director of Interactive Media, will be participating as a FlashForward Film Festival judge for the third consecutive year.
About Fluid, Inc.
Fluid is a San Francisco-based digital solutions firm that has been providing experience design and Internet application development since 1990. The company makes essential use of interactivity and the Internet to build or extend a business or brand, from industry-specific projects in areas such as financial services, entertainment, and consumer goods, to complex technology solutions that draw upon the company's background in distributed application development, broadband and rich media. Fluid's clients include Charles Schwab, Macromedia, Amerada Hess, Mattel, Yahoo!, Avery Dennison, The North Face and The Leakey Foundation. More information about Fluid is available at http://www.fluid.com/.