Social Media for Ecommerce

At Fluid, Social Media is about creating insight based, intelligent solutions that meet business goals. We excel at doing this within the sweet spot of brand experience and ecommerce conversion. We believe that social media, like all initiatives, should be held accountable to measurable results.

Three core beliefs about social media form our foundation:

• Social success relies on an idea or experience that is worth talking about.
• Social does not stand alone - it is woven into everything we do.
• Social must serve a business purpose. Ideally it is turning conversations into conversions.

We believe that making your ecommerce site social is as important as making social a focus beyond your site.

Our offering is comprised of:

• Social assessment: A one-time check in on your brand and social media with our sights set on top recommendations for approach and opportunity. This involves a look at the current competitive landscape, best in class and a snapshot of current social activity around your brand.
• Social strategy: A plan for your social media fundamentals. This includes rationale for how and why that sets your brand up to succeed. This includes opinions on where your brand should be, a tangible social plan that ties into overall marketing plans and a core strategy that provides the launching point for great creative ideas.
• Social campaignsi: Great social media efforts rely on big ideas that align with business goals and are worth talking about. This is a one-time campaign based on a strategic insight that is implemented via social network, Twitter, mobile, an ecommerce site or a new idea that our creative team thinks up.
• Social conversion: Most companies are trying to figure out how to use social to sell. This is essential but focusing on facilitating existing buyers to be social can deliver big. This offering involves the identification of advocates and the ability to transact beyond your ecommerce website.
• Social tracker: We believe that social media should be held accountable to tangible metrics. This offering tracks your brand and marketing initiatives in social media. It include growth rate monitoring for Facebook, blogs, YouTube and Twitter. It also includes key performance indicator dashboard creation and maintenance.
• Social agency of record: Fluid believes that social media is a long term commitment - full of listening, iteration and adaptation. This retainer based relationship packages the best of the above offerings for a full service strategic partnership.

Relevant Case Studies for Product Social Media

• JanSportEnabling Social Shopping
• Jones ApparelFan-Exclusive Pop-Up Shop Ignites Facebook
• The North FaceContent Where Shoppers Want It